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If you are developing a SaaS product for the B2B segment, relying solely on marketing for sales might not be feasible. The more complex and costly the product, the greater the involvement of the sales department. When constructing a financial model, it’s crucial to account for manager costs, a lengthy sales cycle, and reflect all of this in the Customer Acquisition Cost (CAC) calculation. The primary sales approaches for a B2B SaaS product include self-service, inbound sales, and outbound sales. We’ll guide you step by step on forecasting the number of clients, revenue, and expenses for each scenario and teach you how to create a dynamic financial model in Excel/Google Sheets.

The Startup Chile accelerator is accepting applications for its new program cohort from November 2nd to November 28th. Projects from any industry and founders from any country are eligible to apply. Upon successful selection, participants can look forward to a two-year work visa for Chile, a free incubation program, and a grant ranging from $15,000 to $100,000 USD provided by the Chilean government. Startup Chile presents an opportunity to enter the Latin American market while enjoying European comforts and gaining valuable experience before approaching top North American investors and accelerators. In this article, we delve into the application requirements and peculiarities.

To turn a mobile app into a commercially successful product, it is essential to consider the choice of a monetization model from the very beginning. The primary options include subscription, in-app advertising, and in-app purchases. We will walk you through step by step on how to calculate the number of customers and revenue for each option and teach you to create a dynamic financial model in Excel or Google Sheets.

Often, revenue and customer forecasts in financial models for new businesses resemble dreams more than reality. Ambitious growth percentages are incorporated, and beautiful exponential graphs are drawn, but when confronted with reality, the project ends up going bankrupt. In this article, we will delve into how to forecast the revenues of a new company based on the project’s roadmap and direct marketing and sales expenses. We will step by step create a flexible financial model in Google Sheets that will demonstrate the path to the coveted breakeven point and assist in convincing investors to fund your project.