The fundamental financial model we construct for any new business is the “3-Statements Model,” which involves forecasting movements in three main financial statements: Profit and Loss (P&L), Cash Flow, and the Balance Sheet.
You can find a financial model at this link
, from which we draw examples in this article.
Our first step is to calculate the profit and loss, commencing with revenue projections. The way of revenue generation is a key differentiator among various business models. In this article, we will delve into calculating customer growth and revenue dynamics for different mobile app monetization models. The overall model structure and forecasting method, based on the project’s roadmap, are described in detail in this article.